There are many positive aspects of the National Cherry
Festival on Traverse City, Michigan. Michael Norton, a media relations manager at Traverse City Tourism says the
greatest contribution of he NCF is the “sense of community pride” it brings the
residents. The festival also fills up local businesses and provides over a
million dollars in revenue, while providing both locals and tourists with many
fun activities. We see the impact of the large revenue on many local businesses, including
Panera
Bread. Michelle Stockman, an
associate manager, reported that Panera Bread fed more than 750 customers on
Friday, July 8, 2016 during the Cherry Festival, ranking top 5 busiest days.
Another positive aspect of the NCF is that the locals get to interact with
tourists from all over the world. Local Jessie Black says that these
interactions with tourists make her more grateful to live in this beautiful
city.
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